Bradley Associates Cold Calling Ideas

With a history of involvement in many significant buildings and engineering works within the local area, Bradley Associates name has been associated with quality service to the construction industry for over 20 years.

Today, we remain an independent engineering consultancy and offer multidisciplinary services from our office in South Wales.

Our website has been created to inform visitors of our approach, capabilities and experience. We hope you will find our web site informative and that you will be encouraged to seek our assistance in any future projects.

We firmly believe that a modern Engineering Consultancy should contribute to the space, architecture and ultimately to the success & value of the overall scheme on all projects large or small.

Welcome to the Bradley Associates Training Consultancy Website. We have been delivering training programmes for the private, public and voluntary sectors for over 20 years.
We have built our reputation by talking to our customers and then designing practical, measurable, and enjoyable training programmes to suit their business needs.
Our trainers have a range of experience across many sectors including sales, manufacturing, retail, catering and public sector. We can therefore guarantee that you will have a personal project manager for your training needs who can be contacted 7 days a week.
We welcome enquiries from any sector and organisation no matter how large or small and you can be assured of the highest standards of service, communication and working partnership.

M.J. Bradley & Associates helps private and public sector clients understand and meet the challenges posed by changes in environmental law and policy, energy markets and technology.

With a history of involvement in many significant buildings and engineering works within the local area, Bradley Associates name has been associated with quality service to the construction industry for over 20 years.

Today, we remain an independent engineering consultancy and offer multidisciplinary services from our office in South Wales.

Our website has been created to inform visitors of our approach, capabilities and experience. We hope you will find our web site informative and that you will be encouraged to seek our assistance in any future projects.

We firmly believe that a modern Engineering Consultancy should contribute to the space, architecture and ultimately to the success & value of the overall scheme on all projects large or small.

Welcome to the Bradley Associates Training Consultancy Website. We have been delivering training programmes for the private, public and voluntary sectors for over 20 years.
We have built our reputation by talking to our customers and then designing practical, measurable, and enjoyable training programmes to suit their business needs.
Our trainers have a range of experience across many sectors including sales, manufacturing, retail, catering and public sector. We can therefore guarantee that you will have a personal project manager for your training needs who can be contacted 7 days a week.
We welcome enquiries from any sector and organisation no matter how large or small and you can be assured of the highest standards of service, communication and working partnership.

M.J. Bradley & Associates helps private and public sector clients understand and meet the challenges posed by changes in environmental law and policy, energy markets and technology.

With a history of involvement in many significant buildings and engineering works within the local area, Bradley Associates name has been associated with quality service to the construction industry for over 20 years.

Today, we remain an independent engineering consultancy and offer multidisciplinary services from our office in South Wales.

Our website has been created to inform visitors of our approach, capabilities and experience. We hope you will find our web site informative and that you will be encouraged to seek our assistance in any future projects.

We firmly believe that a modern Engineering Consultancy should contribute to the space, architecture and ultimately to the success & value of the overall scheme on all projects large or small.

Welcome to the Bradley Associates Training Consultancy Website. We have been delivering training programmes for the private, public and voluntary sectors for over 20 years.
We have built our reputation by talking to our customers and then designing practical, measurable, and enjoyable training programmes to suit their business needs.
Our trainers have a range of experience across many sectors including sales, manufacturing, retail, catering and public sector. We can therefore guarantee that you will have a personal project manager for your training needs who can be contacted 7 days a week.
We welcome enquiries from any sector and organisation no matter how large or small and you can be assured of the highest standards of service, communication and working partnership.

M.J. Bradley & Associates helps private and public sector clients understand and meet the challenges posed by changes in environmental law and policy, energy markets and technology.

The letter or email hits your inbox with an offer of service, and the concluding sentence that says this person you don’t know is going to call next week to discuss these important matters with you.

Please don’t, ok?

The cold call is older than fictional salesman Willy Loman—and less effective, particularly for consultants. A cold call campaign is founded on the one-two punch theory of sales. First, you send out a stack of “enticing” letters to people you don’t know, and second, you call them and solicit their business.

The underlying logic of the campaign is that having a large number of targets will work in your favor. You know that most of your calls will result in failure, but you hope a small percentage of those you contact will agree to meet with you. And from that group, some small percentage will want to discuss a proposal, and a smaller percentage may hire you.

What’s Wrong with this Picture?

If you’re selling aluminum siding, investments, or cell phone service, maybe nothing is wrong with that strategy. But most consultants would rather work for free than make a cold call. Placing a call to a complete stranger to make an offer is self-serving, not client-serving.

Your call is a solution in search of a problem, and everyone knows it. You can be sure that if you do make contact, that person’s guard will be way up.

“The cold call is older than fictional salesm...