Epsilon Management

Epsilon, the giant marketing analytics and email marketing technology provider, yesterday introduced the latest addition to its TotalSource Plus consumer database, the Market Trend data dimension.

Using a set of compiled data elements about consumers, Market Trend helps marketers identify potential customers whose behavior is most similar to existing customers based on a predictive score.

"Starting with data from our survey-based data set, Target Source, which contains behavioral data about people, such as frequent debit card users…we use our profile modeling capabilities to find look-alikes for debit card users across our nationally compiled file," explains Laura Lucido, senior product manager at Epsilon. "It gives marketers tools that exist within our data sets without having to actually build a custom predictive model."

In contrast to Epsilon's broader offerings, such as income or age-based models,

Epsilon, the giant marketing analytics and email marketing technology provider, yesterday introduced the latest addition to its TotalSource Plus consumer database, the Market Trend data dimension. Using a set of compiled data elements about consumers, Market Trend helps marketers identify potential customers whose behavior is most similar to existing customers based on a predictive score. “Starting with data from our survey-based data set, Target Source, which contains behavioral data about people, such as frequent debit card users…we use our profile modeling capabilities to find look-alikes for debit card users across our nationally compiled file,” explains Laura Lucido, senior product manager at Epsilon. “It gives marketers tools that exist within our data sets without having to actually build a custom predictive model.”

Parametric Sound Corporation (NASDAQ: PAMT), a leading innovator of directed audio products and solutions, today announced a License Agreement with Epsilon Electronics for the development and introduction of consumer products employing the Company’s patented HyperSound technology. The arrangement is non-exclusive except for after-market automobile products for which Epsilon retains two-year exclusivity rights subject to certain conditions. The license contemplates a six-month development term to create prototypes thereafter followed by a three-year manufacturing term. “This agreement underscores our commitment to executing strategic licensing deals to deploy our HyperSound technology,” said Kenneth F. Potashner, executive chairman of Parametric Sound. “These partnerships will open the door for the integration of our patented audio solutions into next-generation consumer products.” “We are excited about the opportunity to launch products that offer consumers a rich, immersive sound experience,” said Jack Rochel, president of Epsilon Electronics. “Partnering with a technology innovator like Parametric is a key element of our strategy, and we anticipate this agreement will bring value to our company and the products we offer.”

Epsilon, the giant marketing analytics and email marketing technology provider, yesterday introduced the latest addition to its TotalSource Plus consumer database, the Market Trend data dimension.



Using a set of compiled data elements about consumers, Market Trend helps marketers identify potential customers whose behavior is most similar to existing customers based on a predictive score.



“Starting with data from our survey-based data set, Target Source, which contains behavioral data about people, such as frequent debit card users…we use our profile modeling capabilities to find look-alikes for debit card users across our nationally compiled file,” explains Laura Lucido, senior product manager at Epsilon. “It gives marketers tools that exist within our data sets without having to actually build a custom predictive model.”



In contrast to Epsilon’s broader offerings, such as income or age-based models, the Market Trend dimension is “exciting because it gives us a way to offer marketing information that’s very focused for a specific behavior in a vertical,” Lucido adds.



Sponsor text:

Is Social Media Part of Your CRM Strategy?

Listen, Measure, Engage. These are the only steps you need to guide your social media response strategy. Find out how you can do that in our white paper.

The Market Trend dimension spans si...

POWAY, CA — (Marketwire) — 07/23/12 –Parametric Sound Corporation (NASDAQ: PAMT), a leading innovator of directed audio products and solutions, today announced a License

Agreement with Epsilon Electronics for the development and introduction of consumer products employing the Company’s patented HyperSound technology. The arrangement is non-exclusive except for after-market automobile products for which Epsilon retains two-year exclusivity rights subject to certain conditions.

The license contemplates a six-month development term to create prototypes thereafter followed by a three-year manufacturing term.

“This agreement underscores our commitment to executing strategic licensing deals to deploy our HyperSound technology,” said Kenneth F. Potashner, executive chairman of Parametric Sound. “These partnerships will open the door for the integration of our patented audio solutions into next-generation consumer products.”

“We are excited about the opportunity to launch products that offer consumers a rich, immersive sound experience,” said Jack Rochel, president of Epsilon Electronics. “Partnering with a technology innovator like Parametric is a key element of our strategy, and we anticipate this agreement will bring value to our company and the products we offer.”

About Parametric Sound Corporation
Parametric Sound Corporation is a pioneering innovator of directed audio solutions. With ...

Epsilon, the giant marketing analytics and email marketing technology provider, yesterday introduced the latest addition to its TotalSource Plus consumer database, the Market Trend data dimension.



Using a set of compiled data elements about consumers, Market Trend helps marketers identify potential customers whose behavior is most similar to existing customers based on a predictive score.



“Starting with data from our survey-based data set, Target Source, which contains behavioral data about people, such as frequent debit card users…we use our profile modeling capabilities to find look-alikes for debit card users across our nationally compiled file,” explains Laura Lucido, senior product manager at Epsilon. “It gives marketers tools that exist within our data sets without having to actually build a custom predictive model.”



In contrast to Epsilon’s broader offerings, such as income or age-based models, the Market Trend dimension is “exciting because it gives us a way to offer marketing information that’s very focused for a specific behavior in a vertical,” Lucido adds.



Sponsor text:

Is Social Media Part of Your CRM Strategy?

Listen, Measure, Engage. These are the only steps you need to guide your social media response strategy. Find out how you can do that in our white paper.

The Market Trend dimension spans si...

POWAY, CA — (Marketwire) — 07/23/12 –Parametric Sound Corporation (NASDAQ: PAMT), a leading innovator of directed audio products and solutions, today announced a License

Agreement with Epsilon Electronics for the development and introduction of consumer products employing the Company’s patented HyperSound technology. The arrangement is non-exclusive except for after-market automobile products for which Epsilon retains two-year exclusivity rights subject to certain conditions.

The license contemplates a six-month development term to create prototypes thereafter followed by a three-year manufacturing term.

“This agreement underscores our commitment to executing strategic licensing deals to deploy our HyperSound technology,” said Kenneth F. Potashner, executive chairman of Parametric Sound. “These partnerships will open the door for the integration of our patented audio solutions into next-generation consumer products.”

“We are excited about the opportunity to launch products that offer consumers a rich, immersive sound experience,” said Jack Rochel, president of Epsilon Electronics. “Partnering with a technology innovator like Parametric is a key element of our strategy, and we anticipate this agreement will bring value to our company and the products we offer.”

About Parametric Sound Corporation
Parametric Sound Corporation is a pioneering innovator of directed audio solutions. With ...

Epsilon, the giant marketing analytics and email marketing technology provider, yesterday introduced the latest addition to its TotalSource Plus consumer database, the Market Trend data dimension. Using a set of compiled data elements about consumers, Market Trend helps marketers identify potential customers whose behavior is most similar to existing customers based on a predictive score. “Starting with data from our survey-based data set, Target Source, which contains behavioral data about people, such as frequent debit card users…we use our profile modeling capabilities to find look-alikes for debit card users across our nationally compiled file,” explains Laura Lucido, senior product manager at Epsilon. “It gives marketers tools that exist within our data sets without having to actually build a custom predictive model.” In contrast to Epsilon’s broader offerings, such as income or age-based models, the Market Trend dimension is “exciting because it gives us a way to offer marketing information that’s very focused for a specific behavior in a vertical,” Lucido adds.

Parametric Sound Corporation (NASDAQ: PAMT), a leading innovator of directed audio products and solutions, today announced a License Agreement with Epsilon Electronics for the development and introduction of consumer products employing the Company’s patented HyperSound technology. The arrangement is non-exclusive except for after-market automobile products for which Epsilon retains two-year exclusivity rights subject to certain conditions. The license contemplates a six-month development term to create prototypes thereafter followed by a three-year manufacturing term. “This agreement underscores our commitment to executing strategic licensing deals to deploy our HyperSound technology,” said Kenneth F. Potashner, executive chairman of Parametric Sound. “These partnerships will open the door for the integration of our patented audio solutions into next-generation consumer products.”

POWAY, CA -- (Marketwire) -- 07/23/12 --Parametric Sound Corporation (NASDAQ: PAMT), a leading innovator of directed audio products and solutions, today announced a License Agreement with Epsilon Electronics for the development and introduction of consumer products employing the Company's patented HyperSound technology. The arrangement is non-exclusive except for after-market automobile products for which Epsilon retains two-year exclusivity rights subject to certain conditions.
The license contemplates a six-month development term to create prototypes thereafter followed by a three-year manufacturing term.
"This agreement underscores our commitment to executing strategic licensing deals to deploy our HyperSound technology," said Kenneth F. Potashner, executive chairman of Parametric Sound. "These partnerships will open the door for the integration of our patented audio solutions into next-generation consumer products."
"We are excited about the opportunity to launch products that offer consumers a rich, immersive sound experience," said Jack Rochel, president of Epsilon Electronics. "Partnering with a technology innovator like Parametric is a key element of our strategy, and we anticipate this agreement will bring value to our company and the products we offer."
About Parametric Sound Corporation Parametric Sound Corporation is a pioneering innovator of directed audio solutions. With a substantial body of intellectual property, Parametric Sound is the...