Strathclyde Associates Blog

Many users are now seeing a change in the way that Google’s Keyword Ranking tool is providing competition data. Instead of the traditional bars to display competitiveness, Google is now using text as the description.

Up until now,this tool used small green bars to display the competitiveness of keywords. The more green in the bar, the more competitive the term was:



Now the Google tool is only showing text based descriptions of competitiveness – Low, Medium or High:



While the competitiveness has been replaced by text in the web-version, the good news is that Google has maintained the granularity as-to how this ranking was assigned. In the previous version of the tool, users could download a report to get the exact number that made up the green bar. This is still the case with the new changes. So users that require more information can still download the report to a spreadsheet and get the same information:



For any of those that regularly use this competition metric the new competitive labeling is as follows:

Low – Competitiveness number under .33
Medium – Competitiveness number between .33 and .66
High – Competitiveness number over .67
It should be known that the competitiveness score is directly related to AdWords, not organic search. Google defines the metric as:
“This column shows the number of advertisers worldwide bidding on ...

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Plank, based on a dictionary definition, refers to a piece of wood usually elongated and varies in thickness. A plank is usually used in industrial construction serving as walls, floors and ceilings of houses and buildings. But in most recent web-based phenomena, the humble piece of wood takes center stage as it becomes a viral bandwagon movement that caused millions of people around the world to lie down, face down in the most unsuspecting places one could imagine. The plank, in popular culture has been extended to planking, a verb or a gerund that requires a person or group to be photographed face down on the floor or anywhere or anything their imagination might take them.

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