United Advisory Partners Article Updates

MAP provides a wide range of marketing and business development services to meet the needs of professional service firms ranging from 5 to 500 professionals. By approaching every engagement with a singular goal – to create a tailored, visionary program, be it market research, sales development, market positioning, or communications planning – we are proud of consistently achieving the results our clients expect, demand and deserve.

An added bonus? We bring our projects in under budget nearly 70% of the time! That matters in today’s competitive and cost-conscious market!

A few of our recent engagements include:

Re-organizing a 40-professional law firm into client-facing industry groups, promoting internal collaboration, maximizing firm relationships, leveraging cross-marketing opportunities, and positioning the firm as a complete solution for complex commercial litigation and commercial business issues.
Serving as the Virtual CMO for a national law firm alliance representing nearly 4,000 lawyers across the United States. Engagement included re-branding of the organization, development of a strategic marketing plan, execution of cross-selling and cross-marketing programs, the launch of a suite of communication tools, and creation of a comprehensive industry group sponsorship and trade show program that generated increased awareness, enhanced credibility, and drove organization sales;
Developing a 4-color magazine and r...

Back in 2008 when the banking system in the United States was in danger of melting down and the economy was sliding into recession, few tools were available to policy makers to prevent a financial catastrophe.


During that fateful period in mid-September, Hank Paulson, Tim Geithner and Ben Bernanke made a series of decisions that laid the foundation for the strengthening of the banking system and the recovery of the economy.

The balance sheet of the Federal Reserve, which had been stable below $1 trillion for some time, swelled sharply to $2.4 trillion as various support programs were implemented. Money kept flowing to enable the economy to grow modestly, and today the Federal Reserve balance sheet has assets of almost $3 trillion, as shown in the chart below. Whereas the balance sheet of the Fed consisted almost entirely of US Treasury securities when it was $1 trillion, today the balance sheet holds substantial amounts of mortgage-related and other lesser-quality securities and financial instruments.