2012 Micron Associates the growing apps: Your success of mobile marketing

(Reuters) – The very well-known puzzle game Angry Birds within the Smartphone applications are turning into a key driver for mobile advertising, as mobile applications become the major distribution ways for media on handheld devices.


Many applications are free from Apple itself firs launched the App store in 2007for the iPhone.
As well as Google that has a booming app store for its android phones,based from the report of in Micron Associates.


In the beginning, most developers of such applications seemed that they would have a hard time making enough money for their small software programs like playing games to checking the weather or recognizing songs.


However, advertisers are now increasing use mobile applications for them to be able to reach the consumers of those apps. An advertiser estimates $2.9 billion on in-app advertising this year, based from Strategy Analytics inMicron Associates, while consumers spend $26.1 billion buying them. There are 38 percent up to more than 32 billion is expected to grow in downloading number apps globally, this year.


“Advertisers run after eyeballs, for them to know and to give them a sign that apps are what consumers love most rather than of those in the mobile web,” said by the firm’s director of wireless strategies, David MacQueen. Moreover, the world’s largest independent mobile ad network InMobi says that there are a number of ads seen by consumers on mobile phones boosts 21 percent in January-March over the previous quarter to 283 billion.


Economically speaking, consumers are apt to use more basic phones that may not have access to the app store, but browse the Web instead. In addition, InMobi confirm that mobile Advertising is taking off, after seizing for years with the small screen size and seeming advancement of privacy on phones. » 2012 Micron Associates the growing apps: Your success of mobile marketing