Shaw Capital Working Management News Worldwide: Twitter Tests New Ad Types
posted by davidangels 113 days ago under shaw working capital management tips, shaw capital management solutions, shaw capital cash flow, shaw working capital management accounting, shaw capital management
To make good on its ballooning multibillion-dollar valuation, online-messaging service Twitter Inc. must pass the Sephora test.
Initially, Sephora, the makeup retailer that is part of luxury-brand-giant LVMH, didn’t allocate any funds for Twitter’s young advertising system for this year. But in February, it bought more than 15 Twitter ads to promote a contest for customers in which it gave away products to fans of the Fox show “Glee.” According to its analysis, the response rate from the Twitter ads beat its projections by 700%. » Shaw Capital Working Management News Worldwide: Twitter Tests New Ad Types |
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