howardlane

1. Don't Skimp on Design

Sure, it's the quality of the content that will keep your visitors coming back, but don't underestimate the power of a slick, eye-catching site. Designing your site with a high-quality screen resolution will help your viewers to think of your site as premium, as does using high-quality images that take up their entire frames.

2. Don't Go for the Hard Sell

Although the ultimate purpose of all marketing is to drive sales, content marketing employs a fairly nuanced approach. The focus is on educating, entertaining, and delivering value to the consumer, rather than giving a hard pitch for your products or services.

3. Do Make It Multimedia

This goes hand-in-hand with investing in design. Varying the type of content you show on your site is essential to providing an engaging, well-rounded user experience that sucks people in and keeps them clicking for more.

4. Don't Leave Dead Ends

When it comes to content marketing, the old adage about "leave 'em wanting more" most definitely does not apply. The best time to engage your audience is when they're already in content consumption mode, which is why every page on your site should offer plenty of links to further content.

5. Do Run Both Earned & Owned Media

Have great press coverage or a fantastic review? This is a perfect opportunity to maximize your earned media. Adding it to the mix of your o...

In the wake of the Olympics fever, people across the world had a glimpse of sophisticated and high-end sports gear used by athletes in their games. Not surprisingly, they are using top-of-the-line gears and equipment to help them perform at their best.
And thanks to such an elite market, the advanced and highly-improved gears are made available to the public as consumer products. The technology used to develop gears in professional sports are now adopted by legit manufacturers in improved sports gear for amateurs, minus the fraud alert.
Sleek bicycles in word-class events are mainly from carbon fiber-reinforced plastic known for its durability, strength and lightness. This particular material is now available in high-performance bicycles — from rims, seat posts, handlebars, stems and cranks.
As for helmets, they are also becoming more advanced in terms of design and composition. Originally, helmets are made from leather, effective in protecting it from abrasions. Today, helmets being used in competitions are sometimes with built-in goggles and a wraparound design so that cyclists will have more convenience while having the optimum protection.
Likewise, consumer helmets for skateboarding, football and skiing are created with hard aerodynamic plastic shells that are highly resistant to puncture and have shock-absorbers. Separate visors or ultra-lightweight goggles made from polycarbonate plastic (like bulletproof glass) are also popular.
Bodysuit...