Shaw Working Capital Management Tips

To make good on its ballooning multibillion-dollar valuation, online-messaging service Twitter Inc. must pass the Sephora test.

Initially, Sephora, the makeup retailer that is part of luxury-brand-giant LVMH, didn’t allocate any funds for Twitter’s young advertising system for this year. But in February, it bought more than 15 Twitter ads to promote a contest for customers in which it gave away products to fans of the Fox show “Glee.” According to its analysis, the response rate from the Twitter ads beat its projections by 700%.

To make good on its ballooning multibillion-dollar valuation, online-messaging service Twitter Inc. must pass the Sephora test.

Initially, Sephora, the makeup retailer that is part of luxury-brand-giant LVMH, didn’t allocate any funds for Twitter’s young advertising system for this year. But in February, it bought more than 15 Twitter ads to promote a contest for customers in which it gave away products to fans of the Fox show “Glee.” According to its analysis, the response rate from the Twitter ads beat its projections by 700%.

http://financial.shaw-capitalworkingmanagement.com/2011/07/shaw-capital-working-management-news-worldwide-twitter-tests-new-ad-types/

http://online.wsj.com/article/SB10001424053111904800304576474100156000380.html

JULY 29, 2011

BY AMIR EFRATI

To make good on its ballooning multibillion-dollar valuation, online-messaging service Twitter Inc. must pass the Sephora test.

Initially, Sephora, the makeup retailer that is part of luxury-brand-giant LVMH, didn’t allocate any funds for Twitter’s young advertising system for this year. But in February, it bought more than 15 Twitter ads to promote a contest for customers in which it gave away products to fans of the Fox show “Glee.” According to its analysis, the response rate from the Twitter ads beat its projections by 700%.

http://financial.shaw-capitalworkingmanagement.com/

http://online.wsj.com/article/SB10001424053111904800304576474100156000380.html

JULY 29, 2011

BY AMIR EFRATI

To make good on its ballooning multibillion-dollar valuation, online-messaging service Twitter Inc. must pass the Sephora test.

Initially, Sephora, the makeup retailer that is part of luxury-brand-giant LVMH, didn’t allocate any funds for Twitter’s young advertising system for this year. But in February, it bought more than 15 Twitter ads to promote a contest for customers in which it gave away products to fans of the Fox show “Glee.” According to its analysis, the response rate from the Twitter ads beat its projections by 700%.

http://shaw-capitalworkingmanagement.com/

Shaw Capital Working Management Tips & Articles: Google’s Eric Schmidt Set For Sept. 21 Senate Antitrust Hearing
Posted by Shaw Capital Working Management Tips & ArticlesJUL29
1 Vote

http://paidcontent.org/article/419-googles-eric-schmidt-set-for-sept.-21-senate-antitrust-hearing/
By Sam Gustin
Jul 28, 2011 7:03 PM ET
Google Executive Chairman Eric Schmidt will testify before lawmakers probing the company’s market power on Sept. 21, the search giant confirmed on Thursday. After initially declining to appear, the former CEO received a not-so-subtle subpoena threat from the committee and rethought his position. The hearing, which will focus on charges that Google (NSDQ: GOOG) uses its market power to favor its own services and hinder rivals, comes as the Federal Trade Commission ramps up its investigation into the company’s dominance of the web search business.

http://shaw-capitalworkingmanagement.com/2011/07/18/shaw-capital-working-management-tips-and-articles-google-news-gets-gamified/

JUL18

http://www.informationweek.com/news/internet/google/231001919

By Thomas Claburn InformationWeek

July 15, 2011 03:47 PM

Social elements are popping up throughout Google’s services, and Google is encouraging its users to open up and share more.

Giddy with the successful launch of its Google+ social network, Google appears to be reinventing itself as the bar depicted in the ’80s sitcom Cheers, a place where everybody knows your name.

http://shaw-capitalworkingmanagement.com/2011/07/29/shaw-capital-working-management-tips-articles-google%E2%80%99s-eric-schmidt-set-for-sept-21-senate-antitrust-hearing/
http://paidcontent.org/article/419-googles-eric-schmidt-set-for-sept.-21-senate-antitrust-hearing/
By Sam GustinJul 28, 2011 7:03 PM ET
Google Executive Chairman Eric Schmidt will testify before lawmakers probing the company’s market power on Sept. 21, the search giant confirmed on Thursday. After initially declining to appear, the former CEO received a not-so-subtle subpoena threat from the committee and rethought his position. The hearing, which will focus on charges that Google (NSDQ: GOOG) uses its market power to favor its own services and hinder rivals, comes as the Federal Trade Commission ramps up its investigation into the company’s dominance of the web search business.

Google Executive Chairman Eric Schmidt will testify before lawmakers probing the company’s market power on Sept. 21, the search giant confirmed on Thursday. After initially declining to appear, the former CEO received a not-so-subtle subpoena threat from the committee and rethought his position. The hearing, which will focus on charges that Google (NSDQ: GOOG) uses its market power to favor its own services and hinder rivals, comes as the Federal Trade Commission ramps up its investigation into the company’s dominance of the web search business.

Last month, Sen. Herb Kohl, the Wisconsin Democrat who chairs the antitrust subcommittee, and Sen. Mike Lee, the Utah Republican and ranking member, requested that either Schmidt or current Google CEO Larry Page testify. For its part, the company offered to send its chief legal officer, David Drummond, but Kohl and Lee insisted, warnings that lawmakers “would very much prefer to work this out by agreement rather than needing to resort to more formal procedures.”

Social elements are popping up throughout Google’s services, and Google is encouraging its users to open up and share more.

Giddy with the successful launch of its Google+ social network, Google appears to be reinventing itself as the bar depicted in the ’80s sitcom Cheers, a place where everybody knows your name.

Google is requiring users to provide Google Profiles, the identity component of Google+, with “the name that you commonly go by in daily life.” This is essentially the same as Facebook’s name policy, which doesn’t sit well with Internet users who prefer to interact online without being personally identified.